Working in the creative industry can feel like a constant balancing act—juggling passion, artistic integrity, and the practical need to make a living. It’s easy to get swept up in the pursuit of money, but staying grounded in why you started is key to long-term success and happiness.

For me, there are certain jobs I simply won’t do anymore. Basic Real estate tour videos and weddings are completely off the table. If there’s an opportunity to be creative and different, I’m in. If it’s the same basic stuff, I’m not interested.

I used to take on these projects, but I realized they didn’t align with the type of storytelling I enjoy or the creativity I want to bring to my work. Instead, I’ve found my niche with small businesses. Why? Because they understand the art of stretching a dollar, and that shared mentality creates an immediate connection. Small business owners are often juggling a lot themselves, and they know how to make the most out of limited resources. When I work with them, I don’t just create content—I capture moments.

That’s what it’s all about for me. I’m not in the business of viral videos; I’m in the business of crafting moments. These small businesses always have stories worth documenting, and I love being able to bring those moments to life. When I take a job now, it’s because I know there’s a deeper narrative I can tap into, something more than just a paycheck.

I used to dread questions like, “What are your best qualities?” or “Why should we hire you?” I think it’s a lazy question, to be honest. Once, a potential client asked me to describe myself in a word or two. I replied, “I’m scrappy.” That word, scrappy, resonated with them because it’s about being resourceful, determined, and capable of making things happen—even when the odds aren’t in your favor. A month later, I was creating for them.

Ultimately, saying no to jobs that don’t align with your vision or passions is about protecting your creative spark. It's a way to ensure you stay true to yourself and the work you love to do. So, when the opportunity arises to take on a project, ask yourself: Will I be creating moments? If the answer is yes, that’s when you know you’re in the right place.

Thanks for reading.